Life Coach Liz Goodchild sitting on a chair.

A portrait image of life coach Liz Goodchild.

LIFE COACHING FOR PEOPLE

WHO GIVE A SHIT

Something’s off and you can’t quite name it. Or you can, but you don’t know what to do about it.

Either way, that’s where we start.

You might be stuck in the same loops.
Overthinking everything.
Second-guessing decisions.
Knowing something needs to change, but not shifting.

We slow it down, make sense of it and figure out what’s actually going on.

I’m Liz, a certified Senior Practitioner Life Coach. I provide honest, grounded coaching for people who are ready to find a way forward.

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Are you going round in circles with the same thoughts, decisions or patterns?
You can see it clearly—but nothing’s really shifting.
> Coaching for Change

Do you feel stuck, but can’t quite see what’s keeping you there?
You’ve tried to think your way out of it, but it just isn’t working.
> Feeling Stuck

Are you trying to make decisions in a world that feels uncertain?
Everything feels louder, less stable, harder to trust.
> Living with Uncertainty

Have you hit a burnout wall you can’t just power through anymore?
Not just busy, but overwhelmed, stretched, and slightly untethered.
> Burnout and Overwhelm Coaching

Is the invisible shift of perimenopause making you wonder where you’ve gone?
You’re not losing it, you’re just changing.
> Coaching in Perimenopause

Does your neurodivergent brain feel out of step with the world?
You’re constantly having to adjust yourself to make things fit.
> Neurodivergent Coaching

Since 2013, hundreds of men, women and gender diverse people from all walks of life have sat across from me feeling stuck, lost, or just quietly fed up. And left with a clearer sense of who they are and what they actually want. This experience forms the foundation of my approach: I’m honest and say it as it is. With kindness and a dash of kick-up-the-ass.

I’ve been a certified Senior Practitioner Life Coach for many years, but I’ve learned just as much from life as I have from my training. Whether it was surviving a corporate career that felt like a dead end or moving abroad with a 4-month-old baby in tow, I’ve been in the trenches. I don’t just teach theory; I teach the resilience and bravery I’ve had to find for myself.

I provide coaching in Macclesfield and Cheshire as well as online sessions throughout the rest of the UK and worldwide. We can work together via Zoom. So, if you’re looking for a life coach near you or online life coaching, we can connect from wherever you are.

MORE ABOUT ME

WHAT PEOPLE SAY

I wanted a straight talker, someone who wouldn’t feed me BS. The direct but kind nature of Liz first attracted me. Our sessions taught me that just being me is enough. The burden has been freed from my mind immeasurably.

Hemant, Middlesex (UK)

I got more out of life coaching with Liz than I did in two years of psychotherapy. She is completely engaged, warm, and doesn’t shy away from offering guidance. Her work is nothing short of exceptional.

Nina, London (UK)

I met Liz during a career crossroads. Conflicted over a momentous decision, she helped me navigate my anxieties. Through our work, I found a new role that perfectly fits my life purpose. She leads with compassion and directness, and I am forever grateful.

Anthony, Brooklyn (USA)

If I were to describe Liz in one sentence, I’d say she’s a question goddess. Her poignant, clever, and insightful questions uncover the finest ‘Aha!’ moments. Liz makes you speak your own truth.

Hanne, Denmark

FEATURED IN

Senior Practitioner Coach Liz Goodchild - Life Coach featured on BBC Radio 5

Senior Practitioner Coach Liz Goodchild - Life Coach featured in Psychologies Magazine.

Senior Practitioner Coach Liz Goodchild - Life Coach featured in Metro newspaper

Senior Practitioner Coach Liz Goodchild - Life Coach featured on Real Talk Radio

Senior Practitioner Coach Liz Goodchild - Life Coach featured in Women's Running magazine

Senior Practitioner Coach Liz Goodchild - Life Coach featured on Tiny Buddha

Senior Practitioner Coach Liz Goodchild - Life Coach featured on BuzzFeed

There's a version of me that likes evidence and process and things I can explain. And then there's the version that spent a good 20 minutes this week reading about the mycorrhizal network, the underground fungal web that lets trees talk to each other, and I got a bit emotional about it.

My pal @susanearlam who is deeply into astrology in a way I have always found so fucking cool and slightly baffling in equal measure, did my astrocartography map the other week. Which, if you don't know what that is (I didn't either until recently), is a map of the whole world with lines running through it showing where different bits of your birth chart are apparently strongest. Every single one of my lines runs through Germany. Which is where I live most of the time. I was already weirded out by this point, but then she showed me my Chiron line. Chiron is the wounded healer, the place you've been hurt that, over time, becomes the thing you can offer other people. That line runs almost exactly through the village I live in. I have always said our home in Germany has healed something in me, something genuinely painful, and there was it, apparently mapped out in the stars all along.

I was talking to a client this morning, a proper die-hard pragmatist, who has recently started dipping a very hesitant toe into the woo. Tarot, reiki, that sort of thing. We got chatting about the moon. How it moves the entire ocean twice a day, how menstrual cycles have some kind of relationship with it, how hospitals apparently see a difference in births and admissions depending on the phase it's in.

We landed on the same conclusion, that we will never understand it all, and maybe that's alright.

That's what I like about all this, actually. That you can be deeply into evidence and process, work in a psychologically grounded way like I do, and also quite like the idea that some things are simply beyond you. That you can guide a client through a powerful psychological model one moment and still be moved by the idea that a line on a map runs straight through your kitchen the next.

Anyway. I've 4 weeks left in the UK, then back to Germany, apparently right along my Chiron line.

My 11 year old kiddo has been asking me huge questions about life lately. It's genuinely very humbling to be someone's main source of wisdom when half my Google search history this week is loft insulation and the other half is about how long you can leave cooked rice in the fridge.

Anyway, here's what I've landed on so far. What's on your list? Tell me in the comments, I'd love to know what you're sure of.

Happy Wednesday, pals x

I was sitting in my therapist's office about ten years ago, explaining, very articulately, why everything in my life was someone else's fault. She listened very patiently. And then she interrupted me and said: how are you complicit in what you say you don't want, Liz?

I went home furious. I nearly emailed her to cancel my next session. But something made me sit with the question instead, and the more I sat with it, the more I had to admit she probably had a really good point.

So I started to consider how I could approach things in life a bit differently. Slowly, and pretty bloody reluctantly, one thing at a time.

These are the "rules" I came up with. What are yours? Tell me in the comments!

I know I'm writing about a Christmas film in June on what might genuinely be the hottest day of the year ever, but please bear with me.

I've also written "lid" so many times, I'm starting to not recognise it as a real word anymore.

Anyway, let's fill the comment section below with our favourite Christmas movies, or ideally lines from The Family Stone. If you don't like the Family Stone, I don't wanna hear any negativity, ok? I'm already sad that Diane Keaton died, I can't be doing with anymore sad vibes around this film.

Keep cool, pals. It'll be raining in a few days and then we'll all be whinging about that.

Oh, and I am so genuinely excited about my group coaching course starting in September. Link in my bio, come and join us x

I'm a coach. That's the thing most of you know me as. But I'm also a lot of other things, some of which made it into the slides, and some of which didn't.

I'm a sister and a daughter and an auntie and a friend who is genuinely trying to be better at all four. I'm a music nerd (right now it's CMAT and Brandi Carlile on repeat and I could talk about both of them for an embarrassing amount of time). I'm a gardener, but only vegetables, never flowers. I watch YouTube videos of people living on canal boats or in vans in the Swedish wilderness and find it genuinely comforting, despite the fact that I hate camping with my whole heart.

I have had a lifelong fear of ET.

I like mushroom art and ghost stories and skulls. I never read fiction. I cry when animals die in films and last week I cried about a pigeon that I read about on Facebook that had been shot.

I want a goat. I'm a coffee snob. I love an em dash and then when I use one, I immediately panic that it makes me sound like I am using ChatGBT (whyyyy did AI ruin the em dash for us all?) I have decided to use them anyway.

I'm a UK northerner who has spent the last twenty years trying to work out where home is and what belonging actually feels like. I'm still figuring that one out.

I'm endlessly interested in identity — who we are, how we got here, all the versions of ourselves we carry around without realising it. It's one of the themes I explore most with my coaching and therapy clients.

Anyway. That's me. More or less. Tell me something about you in the comments. I'd really love to know!

I had a text chat with a good pal yesterday, who is also a coach, and who I've known for years and years. Coaching is a lonely old world, and she is one of the few people I can be properly honest with about it.

We got onto the subject of AI, and where it leaves coaches like us. She is noticing a shift, and so am I, although I can't quite put my finger on it yet. But something is changing.

She told me about the rise of AI coaches, and honestly I had no idea this was even a thing. The way it works is a coach trains a bot on years and years of their own content, all their models and frameworks, their podcasts, their webinars, the lot. Then clients pay to chat to that version instead of the real person. They get the coach's thinking and their approach, just without the actual coach in the room.

I will be honest, after learning this I sat on my sofa and cried my eyes out. I felt so worried, and so sad for my industry, one I have been part of for nearly 15 years. I care so much about ethical coaching and training. I know coaching can get a bad rap, and I have spent years trying to do it properly, so to see it reduced to a bloody robot.. I'm just gutted.

I know the world feels weird right now. It feels like everyone is bracing for something. Do you feel that too? I think it's the economy, the rise of a certain party I won't name, the racism you only have to look at Belfast to see. It is all part of the same low hum of dread, and the AI thing has landed right in the middle of it.

I'm finding at the moment that each time I log into Instagram, I scroll past AI rubbish everywhere I look. Posters someone has knocked out by typing a sentence into a machine. Writing that has clearly never been near a human. It makes me so sad, because there are actual artists and writers out there who do this for a living, who are properly good at it, and we are replacing them with cheap nonsense because it is quicker.

I don't have a neat answer to any of this. I just know I would rather be a real person doing real work, even if it is slower and harder and less clever than a bot. If you feel the same, about coaching or art or writing or any of it, I am glad you're here x

45 years circling the sun today.

I started the morning opening presents and thinking, once again, that I somehow ended up with the best people around me because they know me so well. They bought me books, multiple varieties of noise-cancelling headphones, art, thoughtful little gifts. Just ace.

Then coffee at @nomad_macclesfield with my wife, before we popped up to Teggs Nose to admire this view for a while. We sat on a bench and talked and talked. It was one of those mornings where life feels very small and very big at the same time. T'was brill.

I know birthday posts are supposed to contain wisdom or life lessons but in all honestly, the older I get, the less certain I am about most things. I recently found out I was born at 6am because @susanearlam needed my exact birth time for my astrological chart. I still don’t understand astrology but I remain fascinated by it. Maybe because I like anything that tries to make sense of human beings.

What I do know is that being alive is strange. The world is awful and beautiful and funny and heartbreaking all at once. One minute you’re drinking coffee on top of a hill with someone you love, the next you’re doomscrolling and wondering what the hell any of us are doing here.

Apparently the chances of any of us being born are about 1 in 400 trillion, which feels completely fucking absurd, doesn't it?

But I do feel grateful today. Grateful for my little family, my friends, work I genuinely love, books, music, dogs (and all animals, but mainly dogs), very good coffee, gardening, and all the small ordinary things that make life feel good.

I think, as I get older, I appreciate more and more the importance of noticing the good bits where you can. Life can be really hard and sad and unfair, we all know that. But a view like this, having brilliant people around you, belly laughs, it all counts too.

It also feels strange knowing I’m now only six years younger than my mum was when she died. I’ve thought about her a lot today.

Anyway. 45. Here I am. Still curious, still figuring it all out, still here, still hate noise (hence the noise-cancelling headphones).

I hope you're keeping cool out there, pals x

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LIFE COACHING FOR PEOPLE

WHO GIVE A SHIT

WHAT PEOPLE SAY

FEATURED IN

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