Think about all the things you’ve used to try and feel better: a holiday somewhere hot and sunny, a new car, a spur-of-the-moment shopping spree, a takeaway every Friday night—the list goes on and on. While they look good and shiny on the surface, they’re all an attempt to feel a certain way—to feel better about who the hell we are and the life we’re living.
Yet people are scared to pay for coaching, likely because coaching is such an incredibly brave and courageous thing to do. It’s saying, “I’ve had enough of this.” It’s proclaiming, “I’m determined to make a change that lasts.” And it’s shouting, “No, I want more from life than this bullshit.” Let’s be real: holidays make us feel good, but they only last for two weeks a year. On the other hand, coaching gives us those same good feelings, but for life.