Think about all the things we’ve used to try and feel better: expensive holidays, pricey cars, steep mortgages, spur-of-the-moment shopping sprees, extravagant meals with a few too many cocktails—and the list goes on and on. While they look good and shiny on the surface, they’re all an attempt to feel a certain way—to feel better about who the hell we are and the life we’re living.
Yet people are scared to invest in coaching, likely because coaching is such an incredibly brave and courageous thing to do. It’s saying, “I’ve had enough of this.” It’s proclaiming, “I’m determined to make a change that lasts.” And it’s shouting, “No, I want more from life than this bullshit.” Let’s be real: holidays make us feel good, but they only last for two weeks a year. On the other hand, coaching gives us those same good feelings, but for life.